Using visual, aural, and written media on websites increases accessibility by including visitors of all socioeconomic statuses, literacy levels, and educational attainments. Multimedia also caters to people of different learning styles--some people are visual and aural learners who benefit more from images and sound than plain text.

Avoiding using jargon in favor of more common words and phrases in written digital materials increases accessibility to those who aren't familiar with art history, history, or science vocabulary.

Cultural institutions shouldn't be afraid to look to the communities they serve for design inspiration! Implementing crowdsourced images and testimonials can increase public trust in an institution and allow all different kinds of people to picture themselves there. See "Denver Art Museum + CrowdRiff" on our Inspirations page for a closer look.

Clean design makes websites easier to navigate. Using design techniques like the rule of thirds can promote uncomplicated design on websites of cultural institutions.

When institutions don't label photographs of collection items or features on their websites, they send the message that only people "in the know" are welcome on the site. The use of labels can make new users feel more comfortable using the website.

When introducing objects or contents in various languages to different audiences, pay attention to language selections. These are the very helpful tool especially for those who needs to attract attention from international audiences. 

By utilizing crowd-sourced tagging systems for collections on museum websites, these online collections become more shareable and museum websites are imbued with more accessible language.

Navigating a museum's web site shouldn't feel like wandering through a maze. In order to make all visitors feel welcome, cultural institutions need to make it easy to access their digital materials. Navigation information should be organized intuitively, and it shouldn't take more than a few clicks to travel across the website.

Some of the source pages turned to be non-found pages because of the lack of maintains and relocations. However for the most audiences who are seeking information or help, this is disappointing. Managing a routine check duty in regulations and assigning pages authentically can be a way to eliminate this situation.